Obsessed: Building a Brand People Love From Day One
Published June 9, 2020 by Portfolio, a division of Penguin Randomhouse
During her 12+ years building and running Red Antler, the leading brand company for startups and new ventures, Emily has not only witnessed the landscape evolve, she has helped shape it. Now with OBSESSED, she demonstrates why brands big and small have a hugely significant role to play in driving our culture, through times of great uncertainty and beyond.
“Obsessed is a clear, informed blueprint founders and marketers can use to craft a resilient brand.”
Press & Praise for Obsessed
“When we started Casper, our brand strategy affected every decision - and in this book, Emily Heyward shows you how. Anyone starting a company should read this.”
— Philip Krim, cofounder and CEO of Casper
“Nobody understands the development of modern brands better than Emily Heyward.”
— Scott Belsky, founder of Behance and author of The Messy Middle
“This breezy, insightful guide to understanding what customers actually want, and building a brand to meet that need, is an encouraging thumbs-up to start-up hopefuls.”
— Publishers Weekly
“The startup landscape is always shifting, but across every category we’re looking to invest in people who understand the power of brand. This book, with Emily’s valuable advice, is essential for getting it right.”
— Ben Lerer, Managing Partner at Lerer Hippeau
“Emily Heyward’s book is a fascinating look into how branding really works and why it matters.”
— Kirsten Green, Forerunner Ventures