“The cult brand whisperer behind Casper, Allbirds, and Birchbox.”
Entrepreneur’s 100 Most Powerful Women
“Back in the mid-2000s, no one was talking about branding for startups -- it was considered icing on the cake. But for ad agency strategist Emily Heyward, branding was the cake."
“Brand should be viewed as an organizing principle that guides everything a company does, internally and externally. A brand-led company is a company with clarity of purpose; a deep understanding of why it exists and why people should care.”
— Emily in TechCrunch
“Focusing solely on what these DTC brands are doing wrong ignores what they are doing right.”
What Emily Heyward, brand guru and cofounder of Red Antler does all day
“Moments of crisis can also be moments of extreme innovation. New needs arise and people find ways to respond to them.”
Emily on the Business Casual podcast